This works the same way for Etsy tags as well.īecause of this, you should find relevant long keywords that your customers use and search for. Shoppers typed in “necklace” are probably just browsing, while if they type in “amethyst necklace in sterling silver”, they likely know exactly what they want and are ready to buy.Īnd when you have “amethyst necklace in sterling silver”, the short keywords like “amethyst”, “necklace” and “sterling silver” are all included as keywords as well. Research shows that the shoppers who type in longer keywords are more ready to buy. Long-tail keywords are more targeted and specific.
Use the relevant ones in your title and tags to increase your conversion rate. Those are keywords that your potential customers searched for. When you type in “wall art”, you will get longer keywords like “wall art canvas”, “framed wall art” and “wall art wood”. Make use of the auto-suggest function to find keywords that shoppers are using.įor example, say you sell wall art. That suggestion is based on actual shoppers’ data that Etsy collects.
Notice when you type in something, Etsy will suggest and try to guess what you are typing? The best place to find them is to use Etsy search bar.
Use long-tail keywords as shoppers using those keywords are more likely to buy. Optimising Etsy Listing Titles For Better Etsy Search RankingĮtsy SEO is one of the most important ways for your listings to be found by the right people - Your target customers. When all of these factors are fulfilled, the shopper will most likely buy.Īnd I will show you what you can do to maximise all of these factors. your product is better than competitors. Shoppers are most likely to buy when you convince them that: Higher conversion rate also helps with Etsy SEO, ranking your products higher in the Etsy search engine algorithm, and bringing you more traffic. Just imagine this is paired with increased traffic! You didn’t even need to increase your traffic and you have improved your revenue by more than 3-fold. You will get 50 sales and $2500 in revenue. You will get 15 sales and $750 in revenue. You have 1000 visits a month, and the average price of a product is $50. The Importance Of Increasing Conversion Rate Top sellers could get the conversion rate up to 5% while others may see rates lower than 1%. Competitive niches like jewelry and clothing see a wide range of conversion rates among sellers. In recent years, conversion rate on Etsy has decreased because of more sellers joining the platform. The average conversion rate is about 1-3% on Etsy. (Number of orders/Views) = Conversion Rate You can see those statistics in your shop stats page inside shop manager. Calculating Conversion Rate For Your Etsy ShopĬonversion rate is the number of visits that actually make a purchase. Let's dive right in and see how you can use this to improve your Etsy shop: It leads to higher revenue, lower acquisition cost, and faster growth of your shop. It is the process of turning your shop's visitors into paying customers. Maximizing Etsy conversion rate is one of the most important aspects of a successful Etsy shop.
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